GDPR - Direct Mail has the stamp of authority!

Good News , under  ‘legitimate interest’ rules,  GDPR doesn’t extend to Direct Mail as a media for contacting protects, lapsed, existing clients.

Providing you abide by any data subjects  wishes to opt out on request. No consents are necessary for Postal Marketing.  GDPR compliant data can be purchased too when profiling.

This is great for the future of Direct Mail , print and  marketeers!

We can even analyse your old database and provide a free data audit to identify bereaved, goneaways, MPS (Mail preference Service).

GDPR however is forecast to decimate email, telesales and SMS marketing which may  be illegal,  unless recipients have  specifically ‘opted in’ and these requests can be evidenced.  Some of our clients are even using Direct Mail to seek those opt ins or point them to re-engage via their web site and request opt ins.

Document Despatch is data secure with measures to destroy data on completion of mailing as requested by our clients..  We store data in a secure manner (off line)  and respect client wishes with data retention / destruction abiding by your signed mutual data handling form (available on request).

This is covered under our ISO27001 Security certification and company privacy policy.

Good practise key notes:

  • Strictly speaking as a ‘data controller’ clients should be asking us/you to complete a form to satisfy any audit.

  • We offer a draft generic processor form  for your convenience (available on request).

  • Always transmit client data securely. e.g. ftp, encrypted or password protected email.

  • Manage returns and supress as necessary.

  • Use peoples data in a proportionate manner who are not likely to object, be surprised or have minimal privacy impact.

Document Despatch are here to help , so if you have any questions call or arrange an appointment , we can support your plans.

In a nutshell we are delighted with the ICO guidance , long live Direct Mail!

We are here to help!

Like to know more about GDPR?

Click the link below to download a copy of the "GDPR The Key Facts" factsheet which is also available fromThe Mailmen website.

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Head Office:

Our Offices:

Document Despatch Ltd

The Courtyard

19-23 Homesteads Road

Basingstoke

RG22 5LQ

 

Tel: +44 (0)1256 812000

TVP Ltd

Unit 5, First Avenue

Globe Business Park

Marlow

SL7 1YA

 

Tel: +44 (0)1628 473121

Malvern Mailing Services Ltd

The Courtyard

19-23 Homesteads Road

Basingstoke

RG22 5LQ

 

Tel: +44 (0)1256 471122

Copyright © 2019 DD Mailing Group Ltd

VAT Reg No: GB 974 8920 64. Registered in England No: 3302044

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