Publishers

Document Despatch work with a number of leading UK publishers.  The level of our account management, and production capabilities provide a 'one-stop-shop' service for this fast moving industry.

• Our high speed polywrap equipment enables efficient turnaround of issue mailings. 
• Our digital printing and envelope enclosing equipment is perfectly suited to subscription and renewal campaigns.
• When dealing with Subscriptions and Renwals campaigns, Document Despatch manage two different procedures - litho printing followed by laser overprinting, or full colour digital printing.
• When mailing to audiences in excess of several thousand, it is more cost effective to litho print the mailing piece and laser print personalised information. 
• Using our strong relationships with many commercial printers we will always source the best print to suit your mailing.

The alternative is to print highly personalised full colour mailings using our in-house design software and colour digital printers.  We have the ability to create mailings that are unique to the recipient. Data driven, this process enables variable images, graphics, prices and text to be incorporated. 

When appealing on a one-to-one level it is proven that response rates are improved by up to a third. 

Benefits of employing this strategy include: -

• No initial high print costs, only pay for what is required!
• No storage costs of letterheads
• No need for films, plates, proofs, drying time, smudging, or overprinting
• Accurate, flexible campaign planning
• More frequent test marketing
• Positive environmental effects - no waste.  The future DMA 70% target of waste reduction by 2013 is now attainable.  No use of solvents - 4 colour laser is solvent free
• Less quality issues as the process is contained - processing time made shorter
• The whole DM process can be managed by one provider
• No concerns about redesign
• No concerns about changing contact details, titles changes or additional, exchange rate changes, price changes, special offers
• Prices per page have reached near parity with conventional litho printing when other costs are considered - lower stock levels, less print write off when campaigns change, flexibility to change message/image frequently, higher ROI.
  

For further information on full colour personalisation, or any other services please do not hesitate to contact us.